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Like other retail businesses, new car dealerships buy cars at wholesale prices, then they sell to the public at higher prices (retail) to make a profit. So they buy at the new car invoice price, then try to sell at the sticker price for maximum profits. But smart shoppers know how this works, so before they negotiate with dealers, they make sure they have the new car invoice prices. Although it may seem like a mystical figure to most, it could be uncovered. When a client does some comparison shopping they will see that there is a often a big difference between dealerships’ asking and selling prices. Because this difference exists, one must search for the wholesale cost in order to save money. To begin with, every dealer pays the same amount to the manufacturer for the same vehicle. The numbers change with the added charges and fees that are tacked on to each dealer, like delivery fees and transportation charges, all of which increase the invoice price. However, it makes no difference where a dealer is located because those delivery and transportation fees are the same across the board. Another added cost to brand new cars is the interest charges on the loans that the dealer obtains directly from the manufacturer.
Floorplan is the term used in the industry to describe such financing to dealers. If a vehicle sells quickly, there will be less interest to pay, thereby reducing expenses so the dealer makes a bigger profit. What is commonly referred to as holdback is where the dealer gets a rebate from the manufacturer after the vehicle sells. Advertising on a regional or individual basis could also be a factor in increasing the wholesale cost which will affect the consumer at the point of purchase. That being said, it is time to do some calculations and discover one or more ways to end up with a new car but at a discounted price below wholesale. To be a smart consumer means to take advantage of situations that arise, such as slow car sales. Manufacturers do not appreciate a huge inventory sitting idle on a lot because it means a reduction of orders. Therefore, in order to be profitable and move their inventory along, the manufacturers provide incentives to both dealers and consumers. We have all heard of the various incentives they offer, like zero percent financing, low lease rates, rebates, etc. It is important to explain that consumers must be reasonable when expecting to purchase below the invoice price. If there is no help coming from the manufacturer, it just isn’t possible because this really is a combined effort. Consumers who miss out on a temporary incentive should know that these programs are often followed by new programs that might be even better.